B2B Suppliers & Distributors
Google Ads that turned high-ticket browsing into 150+ calls a month
Google Ads were chasing online purchases that buyers of commercial equipment never make.
150+Leads and calls per month
Paid Advertising
Campaigns built around the buying decision.
We run paid campaigns on Google, Meta and TikTok. Before the first ad goes live we work out how your customers decide: whether they buy on the spot, call first, or ask for a quote. The campaign is built for that step and measured on it, not on clicks.
Is this you?
Three situations we hear on the first call.
Your ads get clicks, but the phone does not ring.
The ad account has grown into dozens of campaigns nobody can read.
You need leads, purchases or installs at a cost you can defend.
What we build
The work, in plain terms.
01
Google Search and Local campaigns
High-intent searches turned into calls, forms and visits, with keyword research done before any budget is spent.
02
Meta campaigns by funnel stage
Prospecting, retargeting and past-customer audiences kept in separate campaigns, so each one can be judged on its own.
03
App install campaigns
Google App Campaigns aimed at a specific audience and region, optimised toward installs at a controlled cost.
04
Account restructuring
Fragmented accounts consolidated into a small number of funnels, so budgets stop fighting each other.
05
Conversion tracking
Pixel, conversion actions and call tracking set up before launch, so the numbers you see are the numbers that matter.
06
Testing and optimisation
Audiences, creatives and campaign structures tested on a schedule, with budget moved to what works.
How we approach it
Three rules we do not bend.
Measure the action, not the click
A call, a form, a purchase or an install. We agree the action first and optimise toward it.
Structure before spend
A well-built account on a modest budget beats a messy one on a large budget.
Your account stays yours
We work inside ad accounts you own. The history, the audiences and the learnings remain with you.
Our work here
The proof, not the promise.
Retail & E-commerce
80 fragmented ad campaigns rebuilt into four funnels
More than 80 overlapping campaigns were bidding against each other and resetting their own learning.
80+ → 4Campaigns consolidated into funnels
Home & Local Services
A local lead funnel built from zero presence, at £4.07 a lead
A repair shop with almost no online presence was invisible to the customers nearby.
£4.07Average cost per lead
Retail & E-commerce
Facebook Ads scaled to 1,959 purchases with retargeting by funnel stage
Sales had stalled, and visitors who added to cart were never shown a second ad.
1,959Website purchases
Questions
What people ask before they start.
Which platform should we advertise on?
It depends on how your customers look for you. People searching for a service belong on Google. Products that sell on impulse or visuals belong on Meta and TikTok. Most businesses need one platform done well before a second is added.
Our product is expensive. Will ads work?
Yes, if the campaign asks for the right action. High-value purchases are rarely made in one click. We build those campaigns to generate calls and enquiries, then help you handle them quickly.
What do you need from us to start?
Access to your existing ad accounts and website analytics, a clear description of your best customers, and whatever you already know about which products or services are most profitable.
Insights
Related reading.
3 min read
Why high-ticket products need lead campaigns, not shop campaigns
If your customers call before they buy, a campaign optimised for online checkout is measuring the wrong thing. How to tell, and what to run instead.
Google AdsLead GenerationB2B Marketing
